Impact of the COVID-19 on The Fashion Industry

Nine Ways Covid-19 has Impacted The Fashion Industry


How the pandemic has affected the fashion industry - Wee Luxury Blog

1. How the pandemic has affected the fashion industry

The global fashion industry has been affected by the COVID-19 pandemic, as governments shut down production plants, shops and events to slow the virus's spread. The global coronavirus pandemic has had a major effect on fashion brands. At the same time, the textile industry is struck with consumer demand challenges. At the moment, the fashion industry is in dire search of new opportunities to sustain the impact of pandemic on their business, 


Despite some of the more serious lockdowns being eased (or even lifted in some instances, such as in France), the Covid-19pandemic continues to spread, and the fashion industry's fate remains uncertain.

Here are all the ways the fashion industry is responding to the coronavirus disease, from the potential humanitarian disaster in Bangladesh to billions of pounds donated by luxury fashion brands.


2. Unemployed

Forbes reports that western apparel companies have cancelled over $2.8 (£2.26) billion in orders from Bangladeshi suppliers as a result of store closures and sales slumps, possibly causing a humanitarian crisis.

Order cancellations are said to have affected at least 1.2 million Bangladeshi employees directly, with thousands of factories and suppliers losing their contracts: 'When employees were furloughed (sent home temporarily), 72.4 percent said they couldn't provide any income, and 80.4 percent said they couldn't provide severance pay when orders were cancelled, and workers were fired.


3. Donations from Luxury Brands

Given the fact that Covid-19 is having a huge impact on the global goods market, fashion houses are stepping up to donate in this period of need.

During this global health crisis, we must all be attentive to the urgent needs of our global communities,' Tiffany & Co.

Tiffany & Co’s Chairman and President Anisa Kamadoli Costa said in a statement announcing the business will be allocating $750,000 (£606,350) to the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the UN Foundation. 

Kering and its houses made a donation to the Hubei Red Cross Foundation in China and have since contributed to four large Italian foundation hospitals. They're also working with LVMH to provide medical masks.

Prada's co-CEOs and chairman have donated intensive care and resuscitation units to hospitals in Milan.

Dolce & Gabbana donated to Humanities University for a research project aimed at combating coronavirus: 'We thought we had to do something to counter this destructive virus, which began in China but now threatens all mankind,' Domenico Dolce and Stefano Gabbana said.


4. Is there a hope for change?

The constant unfolding of events have the potential to bring about a long-overdue positive shift in the fashion industry.The fashion industry contributes 10% of global carbon emissions, as well as depleting water supplies and polluting rivers and streams.

Given the extent of overproduction in the apparel industry prior to the COVID-19 pandemic, we can only assume that the time we've spent indoors has rendered us more mindful of the disease's negative consequences. It is hoped that it would inspire us to reuse and recycle our clothing, as well as help adopt a long-term wardrobe mindset.

Owing to the closure of stores, a significant amount of existing clothing stock is accumulating in stores and warehouses.This raises the question of what to do with the remaining stock. It might potentially be a great opportunity to think about how the fashion industry should reset itself and invest in recycling and up cycling after COVID-19.


5. Sales

Clothing is a common discretionary purchase. Since so many people are staying at home, there is less of a reliance on formal attire. Similarly, many people buy clothes in anticipation of special occasions including weddings and holidays, but many of these activities have been cancelled or postponed, so there is no need. Sales are also being affected by unemployment, furloughs, and wage cuts.

Sale - Wee Luxury Blog


6. Innovation

Designers have adapted by broadcasting presentations digitally without a live audience in order to create and display their fashion items.

In April 2020, the British Fashion Council announced that it would create a digital "cultural fashion week platform" that designers could use in whatever way they saw fit, rather than facilitating the conventional structure and setting of a fashion show. In late March and April 2020, the Shanghai and Moscow fashion weeks were broadcast online. Ermenegildo Zegna coined the phrase "phygital" to describe the new way of showcasing fashion, which incorporates "physical space and digital technologies."

Due to the closing of art galleries and museums, First American Art Magazine arranged a virtual art show and invitedNative artists to send masks. More than seventy artists contributed 125 masks, ranging from practical to decorative.


7. Post Covid Look

The current COVID-19 pandemic will unavoidably alter the fashion industry for the rest of our lives. The need to buy clothes on a daily basis is no longer necessary, and a number of well-known brands and historic department stores have permanently closed their doors.

Face masks, on the other hand, have been brought up as a fashion statement during the COVID-19 pandemic.

"No other piece of clothing has had a trajectory like face masks," according to one source. Something that started as solely defensive has turned into a fashion statement in no time. In Italy, for example, the Trikini is made up of two pieces of beachwear and a matching mask. they've also appeared on the catwalk as part of the haute couture industry's move toward a practical flair, and with the global introduction of successful vaccinations.


8. Goodbye To Fashion Mid Seasons?

Alessandro Michelle, the artistic director ofGucci, is one of the advocates of no fashion mid-season. Alessandro wants to end midseason fashion shows by reducing the number of shows each year from five to two. He also sees a future for gender-neutral fashion, citing its positive effect on both people and the world, but more on that later.

Alessandro's definition of "no fashion midseason’s"makes sense in several respects. To run and work, each fashion season necessitates a large number of people.

Journalists, Models, and designers are required for these activities, and a large number of people happen to be in a small room. Repeating this method several times a year is no longer possible, at least for the time being. Gucci would certainly cause significant ramifications in the fashion industry by abandoning the conventional fashion ritual.


9. Fashion Is Becoming More Sustainable

Wtvox is all about sustainable fashion, as we know. According to new reports, the market for sustainable fashion is rising at a faster pace than ever before.

Consumers today are mindful of the harm caused by quick fashion and the fact that resources are becoming increasingly scarce.Fashion consumers are no longer served by waste and brutality, and if designers want to make a profit, they must improve now.


Olivia Oblanc, a young forward-thinking artist, is one of the best examples of sustainable design. Olivia has been a strong advocate for fashion sustainability for the past five years. She ensures that her designs are both ethically produced and commercially viable as a conscientious artist.


Nonetheless, no one knows what the future holds in terms of capital or how it will affect the fashion industry. However, the fear of not understanding is the strongest motivator to invest in sustainable fashion couture.