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Buyer protection refers to the measures and policies put in place by online retailers to safeguard consumers from fraudulent transactions, damaged goods, or non-delivery of products. It ensures that buyers are protected in case of any issues during the purchasing process. 

Buyer protection often includes guarantees such as refunds, exchanges, and dispute resolution services. By offering buyer protection, online retailers aim to build trust and loyalty with their customers. It gives shoppers peace of mind when making purchases online, knowing that they have online shopping protection in case anything goes wrong. 

Buyer protection is essential for a safe and secure online shopping experience.

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